![]() ![]() ![]() Touchpoints will also be an important part of your customer journey map. If you have, choose one to use as the starting point for your journey map. If you haven’t yet created one or more personas, it’s time to do that. Of course, a customer or buyer persona is an image created, based on research, to reflect who your customers are. This is where your customer personas come into play. While no two customer journey maps will be alike, you’ll need a starting point to create one. Where to start when creating a customer journey map? It will also help you fill in the gaps that stand between what you actually offer and what your customers have come to expect from a company in your position. The patterns you discover can help change the way you do business by eliminating those negative experiences that drive customers away. It helps you learn what makes your customers stick around and what makes them move on to shop from your competitors. Obviously, no two customer journey maps are alike.Ĭreating a customer journey map gives you a glimpse at your business practices through the eyes of your customers. ![]() Essentially, it’s a visual representation of every interaction a particular customer has with your business or brand, from the time they hear about it to the time they go onto your website or give you a call to the time they make a purchase and beyond. If you’re not exactly sure what a customer journey map is, it’s pretty easy to figure out based on the name alone. ![]()
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